In Retrospect: BMW Opens Up The Archive
BMW has unveiled an extensive online archive chronicling its automotive journey from 1928 to 2008, showcasing an impressive 424 models. This digital resource not only documents the evolution of BMW’s engineering but also provides direct access to parts for each model. It’s a move that will only help drive the reverence and sub-culture for Bimmers around the world, and it also makes for interesting reading if you want to nerd out on some of their greatest hits, which of course, we do.
The OG – BMW 3/15 PS DA 2
On October 1, 1928, BMW made a strategic acquisition that would define its automotive future: the Fahrzeugfabrik Eisenach plant and the renowned Dixi brand. Initially continuing production of the Dixi 3/15 PS DA 1, a licensed version of the Austin Seven, BMW soon introduced its first officially branded vehicle—the BMW 3/15 PS DA 2—in July 1929.
This was no mere rebadge; it brought notable advancements such as a modern four-wheel braking system, wind-up windows, and adjustable seats for added comfort. A compact rear baggage compartment enhanced practicality. Expanding beyond the standard all-steel sedan, BMW introduced a touring model and an open two-seater, followed by additional body variations in 1930 and 1931. This early innovation set the stage for BMW’s rise to power.
The Ethereal Beauty – BMW 507 Roadster
Among the most breath-taking sports cars ever produced, the BMW 507 Roadster made its debut at the 1955 Frankfurt Motor Show. Borrowing the engineering foundation of the 3.2-liter 502 sedan, the 507 was powered by an enhanced 150-horsepower engine. Designed by Albrecht Graf Goertz, a protégé of the legendary Raymond Loewy, the 507 exuded timeless elegance with its sculpted lines and impeccable proportions.
It had a top speed of 220 km/h and made an immeasurable contribution to the image of BMW, but at the time it was certainly not an economic success with only 251 examples having been produced.
The Supercar Revolution – BMW M1
BMW’s foray into the world of supercars materialised with the BMW M1, a mid-engined marvel unveiled at the 1978 Paris Auto Salon. Originally conceived as a homologation model for Group 4 racing, the M1’s development began as a partnership between BMW and Lamborghini, with renowned designer Giorgio Giugiaro lending his visionary touch.
However, financial turmoil at Lamborghini forced BMW to take full control of the project, causing delays that pushed production to 1979. Ultimately, just 399 road-legal units of the M1 were produced, each boasting a 277-horsepower inline-six engine. Despite its limited commercial success, the M1 remains a revered chapter in BMW’s performance lineage.
License to Thrill – BMW Z8
First revealed in Tokyo in 1997, the BMW Z8 entered production in 1999 as a homage to the legendary 507. This striking roadster blended luxury with performance, embodying the essence of BMW’s engineering prowess. Under the bonnet, every Z8 housed a potent V8 engine borrowed from the BMW M5.
The Z8’s classic roadster proportions—long hood, short rear deck, and a driver-focused cockpit—were complemented by cutting-edge technology. It was the first BMW to feature an elegant "Engine Start" button, while its xenon headlamps added a futuristic touch. Further immortalised by its appearance in the James Bond film The World Is Not Enough, the Z8 remains one of BMW’s most desirable modern classics, with only 5,700 units ever built.
Refined Elegance – BMW 327 Sports Coupe
With the success of the BMW 328 in motorsport, demand for sporty yet refined vehicles surged. In response, BMW introduced the 327 Sports Convertible in 1937, followed by the striking 327 Sports Coupe in 1938. Unlike high-powered contemporaries, the 327 prioritised elegance over raw performance.
Derived from the BMW 326, the 327 featured a slightly enhanced engine with a 6.3:1 compression ratio and a 55-horsepower output. Customers could opt for fully synchronized ZF or Freilauf-Hurth transmissions. While the convertible bodies were crafted by coachbuilder Autenrieth in Darmstadt, the coupe versions were almost exclusively produced in Eisenach. With just 179 coupes manufactured before production ceased in 1941, the BMW 327 remains a rare and distinguished classic.
A War Machine – BMW 325 Kübelwagen
Not all BMWs were designed for the open road. The BMW 325 Kübelwagen, developed for reconnaissance missions, was based on the standard chassis of the Army Weapons Office. Its robust three- or four-seater open-top design was engineered for rugged terrains, though its weight of nearly 1.8 tons limited off-road performance. Despite technological advancements, the Kübelwagen struggled with mobility challenges, reaching a top speed of just 80 km/h. Interestingly, it bore no external BMW badging—its identity was purely functional, not brand-driven.
Want to see more? You can check out the entire back catalogue here. Oh and there's also one for Mini's here!
